A New Language in Elevated Casuals

PIĀR is not just a clothing brand—it is a philosophy of understated elegance and authenticity. It embodies "Elevated Casuals", offering a new approach to luxury—one that is effortless, fluid, and timeless.

Designed for the evolved woman, PIĀR’s silhouettes cater to a lifestyle where comfort and individuality take center stage. With a focus on exceptional textile treatments, rich textures, and unique color combinations, each creation is thoughtfully designed to integrate seamlessly into diverse wardrobes.

The Woman Behind PIĀR

Priyadarshini Rao has been a leading name in independent design since 1996, with her creations retailing across India and international fashion capitals such as New York, Tokyo, Kuwait, Dubai, Spain, and London.

Her approach to fashion is deeply personal—she designs for the evolved woman, one who embraces individuality, comfort, and effortless elegance. Her collections, showcased at fashion weeks in India, Singapore, and Moscow, are known for their great textile treatments, unusual color combinations, and fluid silhouettes.

Having served as Head of Design at Shopper’s Stop (1999–2001) and Globus Stores (2014–2017), Priyadarshini brings decades of expertise into PIĀR, reimagining casual luxury in a way that is both understated and powerful.

Quiet Luxury, Everyday Elegance

PIĀR is more than just a clothing label; it is an expression of effortless style, authenticity, and individuality. Founded in 2023 by Priyadarshini Rao, an independent designer with over two decades of experience in the fashion industry, PIĀR was born out of a desire to create easy, stylish, and well-priced clothing that defies seasonal trends and fleeting fashion cycles.

The name PIĀR simply translates to clothing you love. In a world driven by ambition, competition, and constant change, PIĀR is a space to stop and breathe—a return to slow fashion, where every piece is designed with intention and soul.

The PIĀR Philosophy

At PIĀR, we believe that clothing is an expression of the self, and every woman deserves pieces that resonate with her individuality. Our collections embrace fluid silhouettes, luxurious textiles, and surprising lengths, making them perfect for every mood, every moment.

  • No ‘in-your-face’ branding.
  • No exorbitant price tags.
  • Just timeless, well-crafted pieces designed to blend seamlessly into your life.

We create artisanal luxury with a contemporary edge, bridging handcrafted heritage with modern design sensibilities. Every piece in our collection is made from natural fabrics, enhanced with indigenous crafts and rooted in sustainable practices—ensuring that style and responsibility go hand in hand.